360 Broadband: six months from scattered marketing activity to stronger footing.
As the ISP grew rapidly, its marketing operation needed to mature with it. A focused engagement rebuilt the customer-facing foundation, coordinated the channels around it, and left the internal team with a cleaner system to carry forward.
The pieces existed. They were not yet working as one marketing system.
360 Broadband had seen rapid growth and was active across its website, social platforms, radio, digital advertising, operational applications, and email. The opportunity was to bring the marketing operation up to the company’s new pace—one clearer message, a stronger public presence, and better use of the signals already available.
The work was not about adding another isolated campaign. It was about raising the maturity of the whole marketing operation within a defined six-month window.
Give every channel a clearer job—and give the team a system it can keep using.
01
Rebuild the front door
A new website and sharper messaging gave 360 Broadband a clearer way to explain its value and a stronger destination for every campaign.
02
Strengthen the public presence
CNNCTD improved the company’s social presence and secured verification on Facebook and Instagram, reinforcing legitimacy wherever customers encountered the brand.
03
Organize paid media
Radio and digital advertising moved into a more coordinated effort, with the message, channel, and destination working as parts of the same campaign system.
04
Connect the customer signals
Analytics across platforms including Sonar and Calix were organized to better inform email marketing and turn scattered customer data into a more useful marketing foundation.
CLEAN.
The engagement ended on schedule, with better marketing infrastructure and a team positioned to take the next step without remaining dependent on CNNCTD.
A modern website with clearer positioning
A stronger, verified social presence
More coordinated radio and digital advertising
A better-organized path from platform data to email marketing
Marketing maturity is the ability to keep moving after the handoff.
A new website matters more when campaigns lead to a clear message. Social verification matters more when the presence behind it is active and credible. Analytics matter more when they inform the next communication instead of remaining trapped inside separate applications.
CNNCTD’s role was to connect those pieces, improve the standard of execution, and leave 360 Broadband on firmer ground for the next phase of its marketing.
The measure of a good handoff is not how much the client still needs the consultant. It is how confidently the client can take the next step.
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