22 Laws of Marketing, Marketing
In the dynamic world of business, unpredictability is a constant. The Law of Unpredictability underscores the reality that without insight into competitors’ plans, predicting future market conditions with certainty is impossible. Businesses that thrive in such...
22 Laws of Marketing, Marketing
Identifying the key actions that can lead to significant outcomes is crucial in the complex business world. The Law of Singularity posits that in any given marketing scenario, there is typically only one move that will produce substantial results. Understanding and...
22 Laws of Marketing, Marketing
In a competitive marketplace, standing out often requires a distinctive approach. The Law of Attributes offers a strategic perspective, advising companies to differentiate by adopting attributes opposite to those of the market leader. This creates a unique position...
22 Laws of Marketing, Marketing
In marketing, “less is more” is not just a cliché but a strategy supported by the Law of Sacrifice. This law states that by giving up specific opportunities or narrowing the focus, a brand can strengthen its position in the market and achieve more...
22 Laws of Marketing, Marketing
In the quest for growth, many companies are tempted to leverage their brand equity by extending into new product lines or markets. While this can offer immediate expansion opportunities, the Law of Line Extension warns that such strategies may dilute a brand’s...
