22 Laws of Marketing, Marketing
Finding your niche in the fiercely competitive business landscape can sometimes mean creating it. The Law of the Category suggests that if you can’t be the first in an existing category, the next best thing is to create a new category where you can be the first....
22 Laws of Marketing, Marketing
In the competitive marketing world, the race to capture the consumer’s attention can be fierce. The Law of Leadership stands out for its simplicity and effectiveness among the many strategies employed. This law posits that being first is better than being...
