Creative, Marketing, Positioning
In the dynamic marketing world, line extension – using an existing brand name for new products in different categories – is a common strategy. However, as Al Ries and Jack Trout highlight in their influential book “Positioning: The Battle for Your Mind,”...
Creative, Marketing, Positioning
In the world of branding and marketing, the power of a name cannot be overstated. As Al Ries and Jack Trout emphasize in “Positioning: The Battle for Your Mind,” a name is more than just a label; it’s a critical element in the positioning of a...
Creative, Marketing, Positioning
In the competitive business world, finding a unique niche can be a game-changer, especially for smaller or newer companies. In their seminal work “Positioning: The Battle for Your Mind, “ Al Ries and Jack Trout highlight the importance of positioning in a less...
Creative, Marketing, Positioning
In the realm of brand positioning, an intriguing strategy highlighted by Al Ries and Jack Trout in “Positioning: The Battle for Your Mind” is repositioning the competition. This approach involves altering consumer perceptions of competitors to enhance your...
Creative, Marketing, Positioning
The influential book “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout introduces the concept of a “mental ladder” in each product category. This ladder represents how consumers rank brands, with each rung symbolizing a different brand. Understanding...
