Blue Ocean Strategy, Marketing
Creating a blue ocean is an exhilarating moment for any organization, signifying the discovery or creation of a new market space free from the intense competition of existing markets. However, the true challenge lies in reaching these uncharted waters and maintaining...
Blue Ocean Strategy, Marketing
Embarking on the journey toward uncovering and thriving in a blue ocean is an ambitious endeavor requiring strategic ingenuity and navigating inherent organizational challenges. “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne highlights four...
90-Day Brand Plan, Branding
Imposter syndrome, the persistent belief that one is not as competent as others perceive them, is a common obstacle many face in personal branding. In his guide “The 90-Day Brand Plan,” Dain Walker addresses this issue and offers valuable insights on overcoming it....
Blue Ocean Strategy, Marketing
The ERRC Grid (Eliminate-Reduce-Raise-Create) is a strategic tool from the Blue Ocean Strategy arsenal that empowers businesses to evaluate and redefine their value propositions systematically. By challenging companies to critically assess their activities and...
90-Day Brand Plan, Branding
Storytelling is a powerful tool that influencers, entrepreneurs, and marketers can use to create a lasting impact on their audience. In “The 90-Day Brand Plan,” Dain Walker emphasizes the importance of combining storytelling with credibility to enhance the...
