Crossing the Chasm, Marketing, Product Management
In the journey of new technology from inception to widespread adoption, one of the most critical phases identified by Geoffrey A. Moore in “Crossing the Chasm” is the transition from Early Adopters to the Early Majority. This phase is often marked by a...
Crossing the Chasm, Marketing, Product Management
In the dynamic realm of technology, understanding how new products gain traction is crucial for any business’s success. Geoffrey A. Moore’s “Technology Adoption Life Cycle” model, as detailed in “Crossing the Chasm,” provides a...
Marketing, Permission Marketing
Adapting and responding to consumer feedback has become increasingly crucial in the evolving marketing landscape. Seth Godin’s concept of Permission Marketing underlines the importance of this adaptability, proposing a marketing strategy that is not static but...
Product Management, Project Management, Scrum
Scrum, a framework initially designed for agile software development, has demonstrated its efficacy in various other sectors, bringing significant improvements and breakthrough results. This article explores the practical impact of Scrum in diverse fields such as...
Marketing, Permission Marketing
The late 90s witnessed a pivotal shift in the marketing landscape with the rise of the Internet, a transition astutely predicted and embraced in Seth Godin’s “Permission Marketing.” The digital era opened new avenues for marketers, offering innovative,...