Branding, How Brands Grow, Marketing
Byron Sharp’s exploration of brand growth dynamics introduces several pivotal concepts, among which the Law of Double Jeopardy holds a critical place. This principle posits a challenging reality for smaller brands: not only do they have fewer buyers, but the loyalty...
Productivity Advisory, Traction
In pursuing business excellence, one factor that often distinguishes thriving organizations from the rest is their approach to process management. As Gino Wickman highlights in “Traction: Get a Grip on Your Business,” systemizing your business through...
First 90 Days, Productivity Advisory
Creating coalitions is invaluable in any leadership role, particularly when embarking on new initiatives. As emphasized in Michael D. Watkins’ “The First 90 Days,” building alliances and persuading key stakeholders is essential for gaining the...
90-Day Brand Plan, Branding
Personal barriers like fear, rejection, and self-doubt often hinder professional and personal growth. In “The 90-Day Brand Plan,” Dain Walker offers insights into overcoming these obstacles and cultivating a strong belief in oneself. This article unpacks...
Branding, How Brands Grow, Marketing
In today’s competitive marketplace, mental and physical availability is a cornerstone for brand growth strategies. Byron Sharp’s analysis, as detailed in “How Brands Grow,” underlines the necessity for brands to be both easily recalled in buying situations...
