Marketing, Permission Marketing
The late 90s witnessed a pivotal shift in the marketing landscape with the rise of the Internet, a transition astutely predicted and embraced in Seth Godin’s “Permission Marketing.” The digital era opened new avenues for marketers, offering innovative,...
Performance, The 80/20 Principle
In “The 80/20 Principle”, Richard Koch emphasizes the significance of concentrating on the 20% of efforts that yield 80% of results. This approach to focusing on the most productive elements can revolutionize the way individuals and organizations operate,...
Performance, The First 20 Hours
In the journey of acquiring new skills, self-correction plays a pivotal role. This approach is beautifully encapsulated in ‘Learning Enough to Self-Correct,’ as described in Josh Kaufman’s “The First 20 Hours: How to Learn Anything…...
Marketing, Permission Marketing
In the fast-paced world of sales and marketing, the emphasis often falls on immediate results. However, Seth Godin’s Permission Marketing introduces a paradigm shift, advocating for a long-term strategy centered around building a loyal customer base. This...
Performance, The 80/20 Principle
The Pareto Principle, commonly known as the 80/20 rule, is a concept that extends far beyond its economic origins. Richard Koch emphasizes the principle’s versatility in his work, demonstrating its application in diverse fields such as business, personal life, and...
