22 Laws of Marketing, Marketing
In the quest for growth, many companies are tempted to leverage their brand equity by extending into new product lines or markets. While this can offer immediate expansion opportunities, the Law of Line Extension warns that such strategies may dilute a brand’s...
22 Laws of Marketing, Marketing
In marketing, the temptation to pursue strategies that yield immediate results is often substantial, but understanding the Law of Perspective is crucial. This law posits that marketing effects should be measured over an extended period, as some approaches that boost...
22 Laws of Marketing, Marketing
In the evolving business landscape, market categories always remain dynamic. According to the Law of Division, markets invariably fragment into multiple subcategories as markets mature. This natural progression can present significant opportunities for businesses that...
22 Laws of Marketing, Marketing
The dynamics between the leader and the followers in competitive markets can significantly shape consumer choices and perceptions. The Law of the Opposite provides a strategic framework for brands that are not the market leader but aim to secure a solid second place....
22 Laws of Marketing, Marketing
A typical pattern emerges in competitive markets: the dominance of two leading brands or companies. This phenomenon, known as the Law of Duality, suggests that no matter how crowded a market initially is, eventually, it tends to consolidate around two significant...
