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  • ABOUT
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    • PRODUCTIVITY ADVISORY AND COACHING
    • PROJECT, AND PRODUCT MANAGEMENT
      • AGILE
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Crafting Reality: How Consumer Perception Shapes Brand Success

Crafting Reality: How Consumer Perception Shapes Brand Success

Creative, Marketing, Positioning

In the insightful book “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout, a fundamental truth about marketing is unveiled: it’s not the reality of the product that counts, but its perception in the minds of consumers. This perspective...
Navigating the Noise: Positioning Your Brand in an Overcommunicated Society

Navigating the Noise: Positioning Your Brand in an Overcommunicated Society

Creative, Marketing, Positioning

In the modern era, where consumers are bombarded with endless information streams, marketing experts Al Ries and Jack Trout present a compelling argument in their work “Positioning: The Battle for Your Mind.” They assert that we live in an overcommunicated...
Mastering the Art of Positioning: Leveraging Consumer Perceptions for Brand Success

Mastering the Art of Positioning: Leveraging Consumer Perceptions for Brand Success

Creative, Marketing, Positioning

In the dynamic marketing and branding landscape, positioning stands out as a cornerstone strategy. Originating from the seminal work of Al Ries and Jack Trout in “Positioning: The Battle for Your Mind,” this approach is not about creating something...
Next Entries »
  • The Law of Resources: Fueling Marketing Strategies with Adequate Investment
  • The Law of Acceleration: Leveraging Long-term Trends over Fads for Sustainable Success
  • The Law of Hype: The Reality Behind Media Buzz and the Importance of Grounded Marketing Strategies
  • The Law of Failure: Embracing Setbacks as a Catalyst for Growth
  • The Law of Success: Avoiding Complacency to Sustain Long-term Growth

adaptation adoption agile brand brand management business development category creation category design competitive strategy cross-functional decision making development efficiency engagement growth habit building influence innovation iterative leadership learning marketing principles marketing theory market leadership new skills perception permission persuasion positioning practice prioritization productivity product management project management psychology RAID RAID Log relationship scrum strategy success team building technology transformation value

CNNCTD specializes in boosting productivity and efficiency for startups and small to medium-sized businesses and offers a range of services, including productivity advisory, project and product management, marketing strategies, and creative solutions. Our approach focuses on goal-setting, process improvement, and leveraging cloud-based tools for enhanced IT security. Our professional services are dedicated to streamlining business operations and improving overall performance.

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