Branding, How Brands Grow, Marketing
Byron Sharp’s advocacy for evidence-based decision-making in dynamic marketing marks a pivotal shift from intuition-led strategies to those grounded in empirical evidence and data. “How Brands Grow” presents a compelling case for leveraging solid data and...
Branding, How Brands Grow, Marketing
In “How Brands Grow,” Byron Sharp offers a refreshing perspective on achieving sustainable growth, diverging from the conventional focus on price competition and continuous product innovation. Sharp posits that the real drivers of long-term growth and...
Branding, How Brands Grow, Marketing
In a marketing landscape often dominated by the allure of hyper-targeted campaigns, Byron Sharp’s insights offer a compelling counterargument. As detailed in “How Brands Grow,” his research posits that a strategy focused on efficient reach rather than narrowly...
90-Day Brand Plan, Branding
Imposter syndrome, the persistent belief that one is not as competent as others perceive them, is a common obstacle many face in personal branding. In his guide “The 90-Day Brand Plan,” Dain Walker addresses this issue and offers valuable insights on overcoming it....
Branding, How Brands Grow, Marketing
In the competitive marketplace, the significance of distinctive brand assets cannot be overstated. In “How Brands Grow,” Byron Sharp underscores these assets’ pivotal role in building a brand’s mental availability. Logos, colors, jingles, packaging, and other...
