Crossing the Chasm, Marketing, Product Management
Geoffrey A. Moore’s concept of “crossing the chasm” in his book “Crossing the Chasm” has become a crucial strategy for businesses dealing with innovative technologies. The chasm represents the daunting gap between the early adopters of a...
Crossing the Chasm, Marketing, Product Management
In the journey of new technology from inception to widespread adoption, one of the most critical phases identified by Geoffrey A. Moore in “Crossing the Chasm” is the transition from Early Adopters to the Early Majority. This phase is often marked by a...
Crossing the Chasm, Marketing, Product Management
In the dynamic realm of technology, understanding how new products gain traction is crucial for any business’s success. Geoffrey A. Moore’s “Technology Adoption Life Cycle” model, as detailed in “Crossing the Chasm,” provides a...
