INSIGHT HUB

CNNCTD‘s ‘Insight Hub‘ offers a comprehensive look at various aspects of business improvement, focusing on productivity, project and product management, marketing, and creative solutions. The articles provide insights into different methodologies and strategies to enhance business efficiency and effectiveness.

It serves as a resource for business owners and decision-makers, offering valuable insights and actionable advice to help them navigate the complexities of modern business landscapes and achieve sustainable growth.

Climbing the Marketing Ladder: Strategic Positioning Based on Market Rank

Understanding your company's position relative to competitors is crucial for crafting an effective marketing strategy. The Law of the Ladder posits that a company's marketing approach should depend on its rung on the market ladder—the higher its position, the better...

Navigating the Challenges of Maintaining an Effective RAID Log

The RAID Log is an essential tool in project management, offering a structured approach to tracking Risks, Assumptions, Issues, and Dependencies. However, maintaining an effective RAID Log comes with its own set of challenges. Addressing these challenges ensures the...

The Pillar of Brand Success: Embracing Consistency in Positioning

Consistency emerges as a fundamental principle in the complex arena of brand management. In their groundbreaking book “Positioning: The Battle for Your Mind,” Al Ries and Jack Trout underscore the importance of maintaining a consistent position over time. This...

Mastering the Art of Storytelling for Maximum Impact

Storytelling is a powerful tool that influencers, entrepreneurs, and marketers can use to create a lasting impact on their audience. In "The 90-Day Brand Plan," Dain Walker emphasizes the importance of combining storytelling with credibility to enhance the influence...

Charting Uncharted Waters: The Art of Creating Uncontested Market Spaces

In business strategy, creating uncontested market spaces—coined as "blue oceans"—has revolutionized how companies approach growth and competition. This approach, detailed in "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne, advocates creating new markets...