INSIGHT HUB

CNNCTD‘s ‘Insight Hub‘ offers a comprehensive look at various aspects of business improvement, focusing on productivity, project and product management, marketing, and creative solutions. The articles provide insights into different methodologies and strategies to enhance business efficiency and effectiveness.

It serves as a resource for business owners and decision-makers, offering valuable insights and actionable advice to help them navigate the complexities of modern business landscapes and achieve sustainable growth.

Navigating the Risks of Line Extension: Preserving Brand Integrity

In the dynamic marketing world, line extension – using an existing brand name for new products in different categories – is a common strategy. However, as Al Ries and Jack Trout highlight in their influential book "Positioning: The Battle for Your Mind," this approach...

Navigating the Market: The Power of Niche Positioning for New and Small Businesses

In the competitive business world, finding a unique niche can be a game-changer, especially for smaller or newer companies. In their seminal work “Positioning: The Battle for Your Mind, “ Al Ries and Jack Trout highlight the importance of positioning in a less...

Balancing Act: The Dual Importance of Consistency and Adaptability in Brand Positioning

In the dynamic landscape of modern business, adaptability is as crucial as consistency. In “Positioning: The Battle for Your Mind,” Al Ries and Jack Trout highlight the delicate balance between maintaining a consistent brand image and being flexible enough to adapt to...

The Long Game in Marketing: Fostering Loyalty for Lifetime Value

In the fast-paced world of sales and marketing, the emphasis often falls on immediate results. However, Seth Godin's Permission Marketing introduces a paradigm shift, advocating for a long-term strategy centered around building a loyal customer base. This approach...

The Power of Liking: How Affinity Influences Decision Making

As Robert Cialdini outlined, The principle of liking highlights a fundamental aspect of human interaction: we are more easily persuaded by people we like. This phenomenon extends beyond personal relationships to various sectors, including marketing, workplace...