Creative, Marketing, Positioning
The influential book “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout introduces the concept of a “mental ladder” in each product category. This ladder represents how consumers rank brands, with each rung symbolizing a different brand. Understanding...
Creative, Marketing, Positioning
In the insightful book “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout, a fundamental truth about marketing is unveiled: it’s not the reality of the product that counts, but its perception in the minds of consumers. This perspective...
Creative, Marketing, Positioning
In the modern era, where consumers are bombarded with endless information streams, marketing experts Al Ries and Jack Trout present a compelling argument in their work “Positioning: The Battle for Your Mind.” They assert that we live in an overcommunicated...
Creative, Marketing, Positioning
In the dynamic marketing and branding landscape, positioning stands out as a cornerstone strategy. Originating from the seminal work of Al Ries and Jack Trout in “Positioning: The Battle for Your Mind,” this approach is not about creating something...
