Branding, Influence, Marketing
The principle of reciprocity is a powerful tool in human psychology, mainly when applied to marketing and customer relations. This concept hinges on the simple yet profound human tendency to return favors and respond positively to acts of kindness. When someone does...
Branding, How Brands Grow, Marketing
In “How Brands Grow,” Byron Sharp presents the Law of Buyer Moderation, a principle that reveals the dynamic nature of consumer purchasing habits. This law suggests that consumers’ buying behavior tends to moderate over time, with heavy buyers likely to...
Blue Ocean Strategy, Marketing
In the quest to create new market spaces and redefine industry boundaries, the Four Actions Framework emerges as a pivotal tool for businesses seeking to apply the principles of the Blue Ocean Strategy. This framework, developed by W. Chan Kim and Renée Mauborgne,...
Blue Ocean Strategy, Marketing
Value innovation stands at the heart of the Blue Ocean Strategy, serving as a transformative approach that challenges conventional business wisdom. This concept, pioneered by W. Chan Kim and Renée Mauborgne, advocates for creating such significant value for customers...
Branding, How Brands Grow, Marketing
Byron Sharp’s exploration of brand growth dynamics introduces several pivotal concepts, among which the Law of Double Jeopardy holds a critical place. This principle posits a challenging reality for smaller brands: not only do they have fewer buyers, but the loyalty...
Blue Ocean Strategy, Marketing
In business strategy, creating uncontested market spaces—coined as “blue oceans”—has revolutionized how companies approach growth and competition. This approach, detailed in “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne, advocates...
