Crossing the Chasm, Marketing, Product Management
In the journey of new technology from inception to widespread adoption, one of the most critical phases identified by Geoffrey A. Moore in “Crossing the Chasm” is the transition from Early Adopters to the Early Majority. This phase is often marked by a...
Crossing the Chasm, Marketing, Product Management
In the dynamic realm of technology, understanding how new products gain traction is crucial for any business’s success. Geoffrey A. Moore’s “Technology Adoption Life Cycle” model, as detailed in “Crossing the Chasm,” provides a...
Marketing, Permission Marketing
Adapting and responding to consumer feedback has become increasingly crucial in the evolving marketing landscape. Seth Godin’s concept of Permission Marketing underlines the importance of this adaptability, proposing a marketing strategy that is not static but...
Creative, Marketing, Positioning
In the dynamic landscape of modern business, adaptability is as crucial as consistency. In “Positioning: The Battle for Your Mind,” Al Ries and Jack Trout highlight the delicate balance between maintaining a consistent brand image and being flexible enough to adapt to...
Marketing, Permission Marketing
The late 90s witnessed a pivotal shift in the marketing landscape with the rise of the Internet, a transition astutely predicted and embraced in Seth Godin’s “Permission Marketing.” The digital era opened new avenues for marketers, offering innovative,...
Creative, Marketing, Positioning
Consistency emerges as a fundamental principle in the complex arena of brand management. In their groundbreaking book “Positioning: The Battle for Your Mind,” Al Ries and Jack Trout underscore the importance of maintaining a consistent position over time. This...