Category Design, Marketing, Play Bigger
In the competitive business world, defining a new market category isn’t enough; what sets true leaders apart is their strong point of view (POV). As detailed in “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets,” this approach is...
Category Design, Marketing, Play Bigger
The ‘Category Design’ concept emerges as a game-changer in a business landscape often crowded with similar offerings. This innovative approach, highlighted in the book “Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets,” advocates...
Category Design, Marketing, Play Bigger
In the business world, understanding and defining the customer’s problem is not just a step towards providing solutions—it’s the foundation of creating and leading a new market category. This principle, highlighted in the book “Play Bigger: How...
