Branding, How Brands Grow, Marketing
Byron Sharp’s insightful analysis in “How Brands Grow” introduces a thought-provoking concept known as the Paradox of Brand Loyalty. This principle challenges conventional marketing wisdom by revealing that brand loyalty levels are remarkably consistent...
Branding, Influence, Marketing
The principle of reciprocity is a powerful tool in human psychology, mainly when applied to marketing and customer relations. This concept hinges on the simple yet profound human tendency to return favors and respond positively to acts of kindness. When someone does...
Branding, How Brands Grow, Marketing
In “How Brands Grow,” Byron Sharp presents the Law of Buyer Moderation, a principle that reveals the dynamic nature of consumer purchasing habits. This law suggests that consumers’ buying behavior tends to moderate over time, with heavy buyers likely to...
90-Day Brand Plan, Branding
In the dynamic world of digital marketing and personal branding, diversifying income streams and mastering content creation are essential for sustained success. Drawing from the strategies outlined in Dain Walker’s “The 90-Day Brand Plan,” this...
90-Day Brand Plan, Branding
In “The 90-Day Brand Plan,” Dain Walker emphasizes the importance of developing diverse skills to drive personal and professional growth. Walker proposes several methods to enhance skills, such as creativity, sales, and action planning. This article...
Branding, How Brands Grow, Marketing
Byron Sharp’s exploration of brand growth dynamics introduces several pivotal concepts, among which the Law of Double Jeopardy holds a critical place. This principle posits a challenging reality for smaller brands: not only do they have fewer buyers, but the loyalty...
