Branding, How Brands Grow, Marketing
Byron Sharp’s advocacy for evidence-based decision-making in dynamic marketing marks a pivotal shift from intuition-led strategies to those grounded in empirical evidence and data. “How Brands Grow” presents a compelling case for leveraging solid data and...
Branding, Influence, Marketing
The principle of scarcity plays a significant role in decision-making and consumer behavior. It is rooted in the human response to perceived rarity or the potential loss of opportunity, which tends to increase an item’s value. This concept is a staple in...
Branding, How Brands Grow, Marketing
In “How Brands Grow,” Byron Sharp offers a refreshing perspective on achieving sustainable growth, diverging from the conventional focus on price competition and continuous product innovation. Sharp posits that the real drivers of long-term growth and...
Branding, Influence, Marketing
The principle of liking is a powerful force in human interaction, influencing everything from personal relationships to consumer behavior. It’s based on the simple yet profound truth that people are likelier to be influenced or persuaded by someone they like....
Branding, How Brands Grow, Marketing
In a marketing landscape often dominated by the allure of hyper-targeted campaigns, Byron Sharp’s insights offer a compelling counterargument. As detailed in “How Brands Grow,” his research posits that a strategy focused on efficient reach rather than narrowly...
Branding, Influence, Marketing
The principle of authority is crucial in influencing decisions and behaviors in various contexts, including marketing, management, and personal interactions. Authority, as a concept, is deeply ingrained in human psychology, suggesting that individuals are more...
