22 Laws of Marketing, Marketing
Identifying the key actions that can lead to significant outcomes is crucial in the complex business world. The Law of Singularity posits that in any given marketing scenario, there is typically only one move that will produce substantial results. Understanding and...
22 Laws of Marketing, Marketing
Honesty is not just a moral choice; it can be a compelling strategic tool. The Law of Candor suggests that when a company openly admits a negative aspect of its product or brand, it often gains the trust and respect of consumers. This counterintuitive approach can...
22 Laws of Marketing, Marketing
In a competitive marketplace, standing out often requires a distinctive approach. The Law of Attributes offers a strategic perspective, advising companies to differentiate by adopting attributes opposite to those of the market leader. This creates a unique position...
22 Laws of Marketing, Marketing
In marketing, “less is more” is not just a cliché but a strategy supported by the Law of Sacrifice. This law states that by giving up specific opportunities or narrowing the focus, a brand can strengthen its position in the market and achieve more...
22 Laws of Marketing, Marketing
In the quest for growth, many companies are tempted to leverage their brand equity by extending into new product lines or markets. While this can offer immediate expansion opportunities, the Law of Line Extension warns that such strategies may dilute a brand’s...
22 Laws of Marketing, Marketing
In marketing, the temptation to pursue strategies that yield immediate results is often substantial, but understanding the Law of Perspective is crucial. This law posits that marketing effects should be measured over an extended period, as some approaches that boost...
